I don't recall ever hearing about FIRENEWSFEED.
It seems to be a very simple interface that aggregates headline stories from maybe 50 sources and compiles them into about 10 categories.
Find it here:
For an example of the TECH aggregator:
For an example of the Source/BusinessInsider aggregator:
FireNewsFeed doesn't seem to have any "About" homepage and it's hard to find any news about the website itself on the web. Interesting. Very clean and simple. There doesn't seem to be an Iphone app but you could probably just bookmark the website homepage (as listed above).