Saturday, November 4, 2017

Abbott and Cyanogen

http://www.mdcreativegroup.com/cynogen-pages-37.php

November 4, 2017

CYNOGEN

Following our successful work on AthoGen, another Abbott-owned laboratory, Abbott Molecular engaged us to support the launch of CYNOGEN, a specialized molecular laboratory offering tests that aid in the detection and identification of certain cancers. MDCG developed the laboratory’s name, branding, tagline, website, extensive print collateral and trade show booths. As the lab continues to grow and evolve, offering newly approved FDA-approved tests, we are still at work on targeted promotional materials, packaging, website updates, and sales training support. CYNOGEN is building its business coast to coast. www.cynogen.com



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