The titles below follow the agenda. Sidebar items are
paraphrases, with transcript timestamps for reference. “Brooks” means CMS
official John Brooks, distinct from Friday panelist Gabriel Brooks.
CMS Innovative Initiatives: Providers on OCM, EOM, and What’s Up Next
The provider panel presented a sharp disagreement over
whether EOM advances oncology value-based care or constrains it. Several
participants argued that narrowing eligibility to seven cancers and
concentrating on active treatment creates financial volatility, excludes
valuable decisions not to treat, and limits investment across the full cancer
journey. Ron Kline defended population-level accountability: practices must
evaluate aggregate performance rather than fixate on individual losing cases,
and excluding drugs would remove major opportunities for savings. Yet the
discussion exposed how poorly claims capture clinical reality—stage, tumor
biology, treatment intent, and whether someone is receiving palliation or
simply completing survivorship follow-up. Biomarker results buried in
incompatible PDF reports were a particularly concrete measurement obstacle.
Participants praised ePROs, social-needs services, navigation, and commercial
arrangements combining total-cost accountability with quality requirements, while
emphasizing their infrastructure costs. The unresolved dispute was whether
better voluntary economics could attract practices or whether mandatory
participation would be necessary. For Friday’s panel, the central lesson is
that richer clinical measurement could address important blind spots, but
financial incentives, population definitions, and implementation support remain
equally consequential. 20261007 Panel All About CMMI O…
CMS Leadership Discussion with Abe Sutton
Abe Sutton described CMMI as CMS’s research-and-development
arm for payment, emphasizing evidence, scalability, and willingness to abandon
disappointing models—including a kidney model he helped design. Home dialysis
improved nationally, but mandated model participants did not improve
significantly more than comparison areas: favorable trends alone did not
demonstrate model success. He explained certification as evidence of lower
spending without worse quality, or better quality without higher spending, while
noting that certification does not automatically compel nationwide expansion.
He discussed joint-replacement expansion alongside continued testing of TEAM,
defended WISeR’s technology-assisted review of selected services, and promised
an accelerated early evaluation rather than waiting for the usual reporting
cycle. Drug-policy discussions covered GLP-1 access, GLOBE’s
international-reference approach, and GENEROUS’s pooled Medicaid rebate and
coverage arrangements. Sutton welcomed outside proposals that change incentives
across a clinical category or market, rather than obtain special treatment for
one product. For oncology, he was open to new arrangements and potentially
helpful legal flexibilities, but rejected simply increasing payments without
accountability. He also acknowledged that gaps between models can dismantle
staffing and infrastructure that practices have already built. 20261007 Joe
grogan interviews …
CMS Leadership Discussion with John Brooks
John Brooks framed value-based care as aligning treatment
incentives with the care patients would want, rather than rewarding visit
volume or the margin on a particular drug. His broad policy discussion covered
Part D stabilization after the IRA, Medicare Advantage’s benefits and
unresolved payment and quality concerns, prior-authorization standardization,
and greater transparency around 340B. He stressed that CMS cannot simply
compensate providers for statutory reimbursement changes enacted by Congress.
For AI, his position was simultaneously optimistic and skeptical: current
applications can increase spending by amplifying existing incentives, while
appropriately designed outcome-based payment could make technology reduce costs
and expand access. He highlighted ACCESS as a promising framework for paying
for measurable clinical improvement rather than adding another billable
service. Outcomes-based drug contracts, he argued, primarily allocate
uncertainty about therapeutic effectiveness between manufacturers and payers.
Brooks welcomed validated data and proposals jointly supported by providers,
payers, and manufacturers. His memorable warning was that consultants can sell
companies months of expensive work pursuing a bespoke CMMI demonstration, only
for CMS to reject it: the agency wants structural solutions that can work
across a market. 20261007 joe grogan intvu brook…
Sidebar: 20 Takeaways for Friday’s AI and Oncology
Measurement Panel
- A
narrower model can produce noisier results. EOM’s restricted cancer
mix and focus on early treatment can make practice-level performance swing
with a few expensive cases, even when those fluctuations wash out
nationally. Better measurement must distinguish performance from case-mix
volatility. (CMMI provider panel; 8:18–10:24)
- Some
valuable care never enters the denominator. A lengthy discussion
leading a patient to decline burdensome treatment can save money and
improve goal-concordant care, yet fail to trigger a treatment-based
episode. This directly echoes the “missing denominator” issue in your
background notes. (CMMI provider panel; 10:24–11:26, 44:21–46:13)
- What
two clinicians understand immediately may be invisible in claims. Kline
recalled trying to distinguish methotrexate for rheumatologic disease from
cancer treatment, and palliation from survivorship follow-up. AI’s
potential contribution is extracting the clinical context needed to
interpret the transaction. (CMMI provider panel; 13:37–16:58)
- The
biomarker report is there—but the measurement system cannot readily use
it. Kline described opening a laboratory PDF at Johns Hopkins to
discover which biomarkers had been tested, then observed: “There’s no way
you can do quality measures with that.” A concrete challenge for AI
extraction and interoperability. (CMMI provider panel; 36:14–38:10)
- ePROs
and social-needs screening create services, not merely data. Henschel
credited these requirements with timely interventions and investments in
meals, transportation, social work, and palliative care. Their value
depends on the response infrastructure; collecting information alone does
not deliver the benefit. (CMMI provider panel; 33:01–35:36)
- Quality
can be an actual condition of payment. Florida Cancer Specialists
described a longstanding total-cost arrangement in which meeting a quality
gate unlocks shared savings. The practice itself proposed the gate.
Friday’s question: which AI-enabled measures would be trustworthy enough
to play that role? (CMMI provider panel; 20:23–21:15)
- An
oncologist cannot accept a pen—but can earn thousands in drug margin. Thurmes
illustrated the incentive mismatch with Minnesota’s strict gift
restrictions. His point was that conscientious physicians still work
inside an economic structure that rewards drug revenue. Measurement reform
must confront that structure. (CMMI provider panel; 24:08–26:05)
- Low
participation has competing explanations—and competing remedies. Kline
argued that voluntary models struggle against financially attractive
fee-for-service and may require mandatory participation. Mehring countered
that a model benefiting all stakeholders would attract participants
voluntarily. Better measures alone will not settle this dispute. (CMMI
provider panel; 37:22–42:40)
- The
expensive consultant engagement ends with “no.” Brooks joked that
consultants can convince companies CMMI will create a special model for
them; months of paid work culminate in a meeting where CMMI says it has no
interest. His requirement: a replicable, structural proposal. (Brooks;
39:27–40:33)
- AI
can make an inefficient payment system more expensive. Brooks’s
near-term assessment was that AI has been cost additive: helping the
system do more can amplify its existing inefficiencies. An AI tool’s
productivity gains therefore do not automatically translate into payer
savings. (Brooks; 41:35–43:20)
- Pay
for the clinical improvement the technology produces. Brooks
highlighted ACCESS and the example of lowering HbA1c. For oncology, the
corresponding challenge is to identify meaningful, auditable outcomes that
could become reimbursement targets, rather than simply adding payment for
using an algorithm. (Brooks; 2:31–3:44, 41:35–43:20)
- Physician
compensation should not depend on how expensive the prescribed drug is.
Brooks called the existing arrangement a deeply unsatisfactory system,
while acknowledging how difficult it is to change. New oncology measures
will operate within those prescribing incentives unless payment design
changes too. (Brooks; 33:13–35:16)
- A
drug contract reallocates risk; it does not change the molecule’s
behavior. Brooks distinguished provider incentives from outcomes-based
pharmaceutical agreements. The latter distribute uncertainty about
effectiveness between payer and manufacturer—making reliable outcome
ascertainment central to whether the contract works. (Brooks;
37:30–38:48)
- Bring
validated data and a solution the stakeholders developed together. Brooks
said joint proposals from providers, payers, and manufacturers cut through
competing requests for money. For Friday’s panel, a shared clinical
measure with demonstrated usefulness would be more persuasive than another
constituency’s wish list. (Brooks; 53:00–54:42)
- An
improving metric does not prove the payment model worked. Sutton’s
kidney example was explicit: home dialysis rose nationally, but model
areas did not outperform comparison areas significantly. This reinforces
your speaker notes’ emphasis on a credible counterfactual when evaluating
AI or payment interventions. (Sutton; 5:11–6:30)
- CMMI’s
success test has two routes. Sutton described certification as
improved quality without higher costs, or lower costs without reduced
quality. That distinction matters for oncology: a useful AI intervention
need not demonstrate both better outcomes and lower spending
simultaneously. (Sutton; 10:55–11:23)
- Evaluation
can arrive too late to guide decisions. Sutton contrasted the usual
annual evaluation cycle with WISeR’s planned early snapshot using six
months of experience and three months of claims runout. Friday’s
discussion could distinguish rapid operational feedback from mature
evidence sufficient to judge success. (Sutton; 22:47–24:47)
- A
gap between models can erase the investment the first model created. Sutton
described kidney programs losing the ability to support staff during a
transition gap. Oncology measurement infrastructure—including ePRO support
and clinical-data capabilities—also needs a financing path that survives
model transitions. (Sutton; 44:05–46:11)
- CMMI
wants an open market, not a privileged product. Sutton described
ACCESS as a reimbursement structure in which multiple companies can
compete, rather than a demonstration tailored to one solution. An oncology
proposal should define the clinical problem and payment framework broadly
enough for multiple approaches. (Sutton; 38:52–41:24)
- The
door is open for another oncology model—with conditions. Sutton
welcomed proposals that improve incentives and support patient care, while
rejecting a simple payment increase without downside accountability. He
also expressed willingness to consider legal flexibilities for
contracting, within statutory purposes. (Sutton; 42:17–43:05,
47:26–48:06)
LONG FORMAT SUMMARIES
CMS and Oncology Value Based Care Session Summaries
Prepared for Bruce Quinn | October 7, 2026
These three sessions examine oncology payment models, CMS
policy priorities, and the clinical information needed to evaluate value. Their
recurring concern is how to connect meaningful patient outcomes with payment
incentives while preserving practices' ability to deliver care.
CMS
Innovative Initiatives: OCM, EOM, and What’s Up Next
Wednesday, October 7, 2026 | Day One | Session 15 |
11:00–11:50 a.m.
Location: Olympic Suite 1, 10th Floor
Moderator: Maddi Davidson, Managing Director of
Market Access, Avalere Health
Panelists:
Paul Thurmes, MD, President and Medical Oncologist,
Minnesota Oncology
Gabrielle Rocque, MD, MS, Chief Medical Officer, Atlas
Oncology Partners; Associate Professor, University of Alabama at Birmingham
Rhonda Henschel, MBA, SVP, Payer Lifecycle and Value
Optimization, McKesson
Ron Kline, MD, Retired CMO, Quality Measurement and
Value-based Incentives Group, CCSQ/CMS
Kiana Mehring, MBA, PPMC, LION, VP of Payer Strategy &
Revenue Cycle, Florida Cancer Specialists & Research Institute
Participants and central disagreement
Moderated by Maddi Davidson, this session brought together
Paul Thurmes, Gabrielle Rocque, Rhonda Henschel, Ron Kline, and Kiana Mehring.
The discussion exposed a fundamental disagreement about EOM: several practice
leaders saw its narrower design as a retreat from OCM, while Kline defended the
logic of population-level financial accountability. Participants agreed that
modern oncology has changed dramatically, but differed over whether existing
payment models recognize those changes adequately.
Thurmes emphasized that immunotherapies and targeted
treatments complicate judgments about benefit, treatment sequence, and when to
stop. Kline maintained that the definition of value remains outcomes relative
to cost, including survival and quality of life. Mehring cautioned that
programs have nevertheless drifted toward treating reduced expenditure as the
principal evidence of value.
The population and denominator problem
Rocque argued for encompassing the whole cancer population,
from diagnosis through survivorship and end of life. Restricting EOM to seven
cancers and early treatment concentrates drug spending and reduces the
population available to absorb financial variation. Mehring said Florida Cancer
Specialists' modeling predicted losses under EOM, but a favorable result when
the broader OCM cancer mix was restored. Henschel reported substantial swings
across practices and performance periods within the US Oncology Network.
Kline responded that practices must assess their aggregate
results, accepting gains on some patients and losses on others. He recalled
repeated complaints about losses on oral myeloma therapies without equivalent
attention to gains elsewhere. The disagreement concerned whether EOM's overall
financial design was viable, as well as practitioners' tendency to focus on
unfavorable subgroups.
Thurmes identified another omission: patients who decline
systemic treatment after extensive discussion may receive valuable supportive
care without entering a treatment-triggered episode. An audience member
similarly argued that observation or delayed treatment can save substantial
spending without earning model credit. Recognizing these patients reliably
became a recurring challenge.
Claims and biomarker information
Kline described the gulf between clinical understanding and
claims analysis. Two clinicians can readily distinguish methotrexate for cancer
from methotrexate for rheumatologic disease; a claims-based program has much
less information. Likewise, a breast-cancer diagnosis can represent active
advanced disease, palliation, or long-term survivorship. He criticized legacy
coding's ability to specify anatomical location more readily than clinically
decisive tumor biology.
Mehring argued that practices and payers could exchange
stage and other clinical data to improve their models. Participants differed
over whether CMS was sufficiently responsive to practice feedback: Henschel
said CMMI had been accessible, but stakeholders often reached different
conclusions because they examined different data.
Biomarker reporting supplied a particularly vivid example.
Thurmes described inconsistent testing platforms and uncertainty about repeat
testing. Kline recalled opening laboratory PDFs at Johns Hopkins to determine
which biomarkers had been assessed. Incompatible reporting formats obstruct
routine quality measurement even when the underlying clinical information
exists.
Drugs and financial incentives
Kline opposed removing drugs from total-cost accountability
because biosimilars, generics, and equivalent guideline-supported options offer
important savings opportunities. Rocque agreed that drugs belong in the
calculation, while warning that supportive-care interventions cannot solve
broader pharmaceutical pricing problems.
Thurmes illustrated the prescribing incentive problem:
Minnesota restrictions prevented him from accepting even a small industry gift,
yet practices could receive substantial drug margins. Henschel warned that
simultaneous reimbursement changes, IRA implementation, and overlapping
reporting requirements make participation harder and obscure which policy
causes which result.
Services worth preserving
Henschel strongly supported ePROs and health-related
social-needs screening, citing earlier intervention and investments in
transportation, meals, social work, and palliative care. These services require
substantial financial support. Once established, practices may resist
dismantling them, but that does not mean new participants can build them
without funding.
Mehring described a longstanding commercial total-cost
arrangement with a quality gate controlling access to shared savings. Rocque's
organization instead assumed downside risk while insulating participating
practices. These examples demonstrated different ways to support care
transformation.
Participation and relevance to Friday
Kline argued that attractive fee-for-service economics limit
voluntary enrollment and that mandatory models may be necessary. Mehring
countered that mutually beneficial models can attract participation while
saving payers money. For Friday's panel, the session supplies concrete
measurement targets: treatment intent, decisions not to treat, tumor biology,
symptoms, and the full disease trajectory. It also makes clear that better data
must be accompanied by workable incentives and infrastructure financing.
CMS
Leadership Discussion with Abe Sutton
Wednesday, October 7, 2026 | Day One | Session 17 |
1:00–1:50 p.m.
Location: Lounge, 9th Floor
Moderator: Joe Grogan, JD, Fellow, USC Schaeffer
Center; Former Assistant to the President, Director of the Domestic Policy
Council
Featured speaker: Abe Sutton, JD, Deputy
Administrator & Director, CMS Innovation Center, Centers for Medicare &
Medicaid Services
CMMI's role and the administration's approach
Interviewed by Joe Grogan, Abe Sutton described CMMI as
CMS's research-and-development arm for payment. Its task is to test whether
different incentives can improve care and make public spending more efficient.
He contrasted initial ambivalence about an Affordable Care Act institution
during the first Trump administration with the current administration's
willingness to use its authority actively. The emphasis was on evidence-driven
decisions rather than preserving models because an administration had created
them.
Sutton said the team reviewed the existing portfolio and
canceled four models, three originating in the first Trump administration.
Career staff supplied recommendations. One canceled initiative was a kidney
model Sutton had helped develop, making the discussion an unusually direct
acknowledgment that a favored policy had not met expectations.
Improvement versus attributable improvement
The kidney example illustrated his evaluation standard.
National home-dialysis rates rose from approximately 11% when the model was
designed to approximately 16%. However, mandated model areas did not show a
statistically significant improvement over comparison areas. Other policy
changes, technology, and evolving clinical practice apparently contributed to
the national trend.
Sutton argued that static performance targets could
consequently reward improvement that the model itself had not generated. The
relevant question was whether the payment intervention changed behavior beyond
what would otherwise have occurred. This is especially pertinent to evaluating
AI in settings where clinical practice and technology are already improving.
Certification and nationwide expansion
Sutton described certification as demonstrating better
quality without higher spending, or lower spending without worse quality. CMS's
actuarial and clinical assessments inform the secretary's decision.
Certification permits consideration of expansion but does not automatically
require it.
He used joint replacement to explain why CMS might expand a
successful approach while continuing to test an alternative. CJR and TEAM use
different episode durations and designs; future evidence could favor the newer
framework. He also noted that a model's relationship to other payment programs
matters. Apparent savings may be less attractive if inconsistent benchmarks
create opportunities for arbitrage between programs.
WISeR and technology-assisted review
A substantial portion of the interview defended WISeR, which
applies technology-assisted review to selected services in six states. Sutton
emphasized that the model enforces existing coverage standards rather than
introducing new ones. Providers can submit for prior authorization or face
prepayment review; he reported that most chose authorization.
He described participant incentives intended to discourage
inappropriate denials: repeat denials do not generate repeated rewards,
eventual approval can eliminate a claimed saving, and excessive reversals can
trigger penalties. He said denials require physician review and argued that
rapid approvals and accessible clinical discussion distinguish the process from
familiar authorization frustrations.
Grogan pressed him about congressional opposition and
reported implementation friction. Sutton acknowledged early problems,
particularly in Washington State, but defended the model as protecting patients
from inappropriate care as well as taxpayers from waste. He promised an early
evaluation snapshot using six months of experience and three months of runout.
His favorable assessment remained an account of implementation, ahead of that
evaluation.
Drug access and purchasing arrangements
Sutton described balancing broader GLP-1 access against
substantial near-term costs, referring to a bridge demonstration and an
announced price of $245 per month. On GLOBE, he explained using the IRA's
inflation-rebate structure to test international price references. He
contrasted its manufacturer-focused design with earlier approaches that also
contemplated changing physician payment.
GENEROUS, in Medicaid, offers standardized supplemental
rebates alongside standardized coverage terms. States can compare that offer
with their existing arrangements. Sutton said manufacturer participation
exceeded initial expectations and presented pooled contracting as a way to
reduce the burden of negotiating separately with many states. He drew a
parallel with the cell-and-gene-therapy model.
What oncology proposals could succeed
Sutton welcomed outside ideas backed by persuasive data,
including proposals from academic researchers. He wanted approaches that could
reshape a clinical category or create a competitive market. A request to bypass
ordinary coverage review for one device would not fit that purpose.
For oncology, he was open to new arrangements but rejected
simply increasing payments without meaningful accountability. He also indicated
willingness to consider contracting flexibilities within statutory limits.
Finally, he warned that gaps between models can destroy staffing investments
and make subsequent recruitment harder. For Friday, his remarks connect
clinical measurement to causal evaluation, scalable payment design, and
continuity of the infrastructure needed to act on the data.
CMS
Leadership Discussion with John Brooks
Wednesday, October 7, 2026 | Day One | Session 21 |
2:00–2:50 p.m.
Location: Lounge, 9th Floor
Moderator: Joe Grogan, JD, Fellow, USC Schaeffer
Center; Former Assistant to the President, Director of the Domestic Policy
Council
Featured speaker: John Brooks, JD, MBA, Chief Policy
and Regulatory Officer, Deputy Administrator, Centers for Medicare &
Medicaid Services
Patient interests and payment incentives
Interviewed by Joe Grogan, John Brooks framed value-based
care around the treatment incentives patients would want their clinicians to
face. He questioned a system in which drug margins influence prescribing and
visit-based payment can reward additional utilization. His goal was to align
payment with patient benefit while recognizing that changing an established
reimbursement structure is difficult.
Brooks saw new opportunities in digital therapeutics and AI
that were less developed during his previous government service. Such tools
could extend access at low marginal cost, but their economic effect depends on
payment design. He described the administration as having established a policy
direction toward outcomes, with substantial implementation and evaluation still
ahead.
Part D and Medicare Advantage
Brooks characterized Part D as adapting to the IRA's
redesigned benefit. His assessment combined lower beneficiary financial
exposure, higher taxpayer costs, fewer plan choices, and a more stable market.
He defended reducing additional premium-stabilization support after CMS
examined plan bids, rather than making that decision without market evidence.
He also identified a future premium-cap issue that would require congressional
attention.
On Medicare Advantage, he acknowledged a crisis of
confidence involving quality measurement, coding intensity, and selection.
Nevertheless, he emphasized its additional benefits and appeal to beneficiaries
seeking affordable coverage. He described collaboration between CMS and MedPAC
to reconcile coding-related payment estimates, noting that different data years
and assumptions explained some apparent disagreement. The comparison remained
complicated by differences between the enrolled populations.
Prior authorization and data exchange
Brooks described insurer commitments to reduce and harmonize
services subject to authorization, standardize documentation, and improve
electronic processing. He reported an initial reduction in the number of
procedures requiring authorization, while emphasizing continued work toward
faster decisions.
Large health systems and insurers can sometimes achieve
nearly instantaneous processing because they possess the necessary resources.
Smaller practices need access to comparable capabilities. Interoperability,
investment, and longstanding distrust between parties remain obstacles.
Brooks's objective was timely exchange of the information necessary to
establish that a patient should receive the requested care.
340B and provider reimbursement
Brooks defended examining hospital acquisition costs for
340B drugs and reconsidering reimbursement accordingly. He emphasized the
beneficiary as well as the taxpayer: coinsurance calculated from reimbursement
can sometimes exceed the institution's own drug acquisition cost. He described
transparency and avoidance of duplicate discounts as important goals and
credited CMS's implementation of the Medicare transaction facilitator.
He was equally direct about oncology compensation. Physician
reimbursement should not depend on how expensive a prescribed drug is, but the
agency's ability to repair that structure is constrained by statute. CMS cannot
simply replace revenue reductions Congress has embedded in law. He hoped
pressure from forthcoming changes would create legislative interest in a better
arrangement. In audience discussion, he also acknowledged that reimbursement
disparities and administrative burdens can encourage consolidation.
AI and outcomes-based reimbursement
Brooks's AI position combined optimism with skepticism. He
said experience so far had largely been cost additive: improving the efficiency
of individual tasks can amplify the existing system's spending incentives.
Technology's potential to reduce costs and expand access would require an
appropriate reimbursement framework.
He highlighted ACCESS as a promising example of paying for
measurable clinical improvement, using reduced HbA1c as an illustration. CMS
and CMMI could then work together on a payment structure tied to those
outcomes. He also discussed reducing the gap between FDA approval and Medicare
coverage, while stressing the need for evidence relevant to Medicare's coverage
standard.
For pharmaceutical outcomes contracts, Brooks drew a useful
distinction. Provider payment can change behavior; a drug contract principally
allocates uncertainty about effectiveness between payer and manufacturer. He
supported facilitating such arrangements while resisting designs that merely
redistribute best-price discounts.
Supply chains and proposals for CMS
Asked about China, Brooks separated dependence on
pharmaceutical starting materials from competition in innovation. He was
concerned about supply-chain resilience and the US clinical-trial environment,
while expecting the country to remain an attractive pharmaceutical market. His
warning was that decades of optimizing procurement for cost had reduced
resilience.
Brooks's wry warning was that consultants can sell companies
months of expensive preparation for a bespoke CMMI model, only to arrive at CMS
and be told the agency has no interest. He wanted structural approaches that
could serve a broader market.
He urged stakeholders to bring data CMS can validate and
proposals developed jointly by providers, payers, and manufacturers. Shared
acknowledgment of a problem and evidence that a solution works are more
persuasive than competing requests for money. For Friday, his challenge is to
show which clinical outcomes AI improves, how those improvements can be
measured reliably, and why the resulting payment arrangement would improve
patient care rather than simply add spending.
Sources
Agenda: AVBCC 2026 Agenda 10.2.docx, Wednesday October 7
sessions 15, 17 and 21.
Provider panel: 20261007 Panel All About CMMI OCM EOM etc
etc.docx.
Sutton interview: 20261007 Joe grogan interviews CMMI leader
Abe Sutton.docx.
Brooks interview: 20261007 joe grogan intvu brooks Ctr
Medicare CM.docx.